Higher Ground

Branding, Lettering

I was asked to design a custom logo and flyers for a new clubnight in Manchester. Higher Ground is a new 60s/70s night based in the city centre.
I took inspiration from Blaxploitation, Motown and 70’s disco ephemera. I tried to keep the type in as enclosed as possible to create a coherent mark. The lettering itself is rounded and fun, with an energetic flick!