Higher Ground


Branding, Lettering

I was asked to design a custom logo and flyers for a new clubnight in Manchester. Higher Ground is a new 60s/70s night based in the city centre.
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I took inspiration from Blaxploitation, Motown and 70’s disco ephemera. I tried to keep the type in as enclosed as possible to create a coherent mark. The lettering itself is rounded and fun, with an energetic flick!

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