I was asked to design a website that would promote the sustainability and quality of a food packaging product. The clients wanted to push the fact that their product was one of the most eco friendly packaging options on the market. The focus was specifically on beef product packaging, so lots of soft homely, countryside imagery was used to reflect the products ethos.
The overall design was very image led and focused on rural quality.
See the live site here www.frescaretail.co.uk