I’m going to try and document the processes behind my lettering a little more, away from the project section. I want people to realise the steps to getting to a bespoke piece of lettering. From inspiration, to drawing, to vectorising and completion.
Aspire is an online curtains and blinds shop, they wanted a rebrand to match their new name. They asked for something fun and approachable, with a hand drawn, personal expression. I researched different hand drawn styles that would reflect this mood and taking into consideration the brand sell fabrics, I wanted the logo to some how replicate the flow and movement of the fabric itself.
I sketched a couple of rough concept and digitalised this slightly further to see if we were thinking along the same lines. It was clear we both agreed on the direction to go in, so I started to refine the chosen option.
The client wasn’t so keen on the style of ‘r’ and ‘p’ I had used, as they decided the readability suffered, so I went back in and drew new one that would be easier to identify with. I sketched some more standardised alternatives as a replacements.
So then became the final logo as it stands today…